I just saw a bus wrapped in ads for the rebranded Slice Network, formerly Life (“My vice is Slice”). One read something like: “If I wanted to be smarter, I’d watch a book.”
So … TV for stupid women. This is the direction the marketers want to go? Interesting.
The website has an ad that leads to the advice section saying “Don’t break into his e-mail. Stalk him the old fashioned way.” It seems to have nothing to do with the actual advice on that page, but hey, it’s kind of offensive and creepy to women AND men. Bonus!