by Diane Wild | May 29, 2019 | Wild Words
On my way to Loch Ness last weekend – I’m spending my summer free time exploring more of my new country – I shared a bus ride with a jovial Australian man. From the seat behind me he soon asked that stock question: “What do you do?” I have a stock response: “I’m a...
by Diane Wild | May 20, 2019 | Listen Up, Wild Words
I’ve written before about how important listening is to any communicator. How can we know what our client or organisation needs if we don’t first actively listen and ask questions to align our activities with the business purpose? And how do we know how to...
by Diane Wild | Jan 28, 2019 | Wild Words
I created this video to illustrate one of the online video makers I recommended in a previous post, but it actually illustrates my most important communications philosophy, to start with the purpose in mind. We can get so busy with multiple projects on the go that...
by Diane Wild | Oct 8, 2018 | Wild Words
Have you ever felt like an outsider when browsing an organization’s website or reading their marketing materials? I don’t mean that you don’t work there and aren’t a client yet. I mean their About page, for example, has you struggling to understand what they’re...
by Diane Wild | Jul 23, 2018 | Wild Words
Way back in the dark ages of the world wide web, when many of us regular folk didn’t even have email (gasp!), Microsoft released a product that would end up being a boon as well as a festering toothache for communications: Publisher. Suddenly everyone with a...
