Campaign Communications

I was the communications consultant for Fraser Health’s What Matters to You Day, when health care providers across the province were encouraged to start asking that question with the simple goal of encouraging meaningful conversations between patients, caregivers and families and their health care providers.

A communications plan brought together tactics such as storytelling, a call to action for health care workers, and photography. A photograph I took ended up on the front page of The Province, one of British Columbia’s most-read newspapers.

• Wishes come true on What Matters to You Day (public story)
• Dreams will come true for What Matters to You Day (employee newsletter story)
• Vancouver Sun and The Province newspaper article