Employee Engagement

To improve employee engagement and create a pipeline for further storytelling, I created a six word story campaign for a health care organization under the theme “what I do matters.” The campaign’s goals included increasing readership of the employee newsletter by 10%, introducing new features to the newly redesigned website (“liking” news stories), and highlighting the great work of health care providers. It was promoted through stories in the employee newsletter, screensavers¬†and offline posters to attract frontline employees. Full-length stories were pursued based on particularly compelling submissions.

Promotion

“What I Do Matters” stories (I conducted the interviews and wrote the articles)

 

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