Employee Engagement
To improve employee engagement and create a pipeline for further storytelling, I created a six word story campaign for a health care organization under the theme “what I do matters.” The campaign’s goals included increasing readership of the employee newsletter by 10%, introducing new features to the newly redesigned website (“liking” news stories), and highlighting the great work of health care providers. It was promoted through stories in the employee newsletter, screensavers and offline posters to attract frontline employees. Full-length stories were pursued based on particularly compelling submissions.
Promotion
“What I Do Matters” stories (I conducted the interviews and wrote the articles)
