Strategy and audits
Seniors services strategy
After extensive consultation, I wrote a communications strategy to connect the older adult population with healthcare and related services, with the goal of keeping them healthier for longer.
Starting with a social media audit, I created the first digital communications strategy for a small charity. The strategy was focused on growing an audience on their new social media channels, as well as targeting a younger audience, and included a decision tree for responding on social media and a brand voice guide.
My communications strategy for British Columbia’s first-ever health authority hackathon, including feature stories and Tweet-ups, resulted in a quickly sold-out event, and the live posting of the event weekend obtained excellent audience engagement.
Change Day B.C.
As part of a strategy to promote Fraser Health employee engagement and improve the patient experience, I spearheaded the “Change Day B.C.” communications. Our activies resulted in the most pledges among health care organisations in British Columbia, Canada.
What Matters to You Day
I was the communications consultant for Fraser Health’s What Matters to You Day, when health care providers across the province were encouraged to start asking that question with the simple goal of encouraging meaningful conversations between patients, caregivers and families and their health care providers.
A communications plan brought together tactics such as storytelling, a call to action for health care workers, and photography. A photograph I took ended up on the front page of The Province, one of British Columbia’s most-read newspapers.
- Wishes come true on What Matters to You Day (public story)
- Dreams will come true for What Matters to You Day (employee newsletter story)
- Vancouver Sun and The Province newspaper article