I love reading and research and gaining high level appreciation of many topics. But there’s no better way to really learn and understand something than through experience. That’s the entire reason I have a Snapchat account. I can now safely say that if that particular social media tactic made sense in one of my communications strategies, I would outsource, because knowing our limits lets us focus our strengths. And Snapchat is not my strength. At all. Please don’t make me go back in there.
Slack is no Snapchat. If you’ve ever used Twitter, chat, participated in an online forum, or got really deep into a comments section, it will feel mostly intuitive. There is, of course, a learning curve on features and use cases specific to Slack, and it’s worth becoming familiar with the platform as it continues to gain traction.
“Slack is both faster and more efficient while being more human and less formal. I don’t think I can go back to an e-mail-first work environment.” – Nick Dawson, Johns Hopkins Sibley Innovation Hub
The communications tool has become ubiquitous in some workplaces (tech, journalism), but is still a fringe thought in others. What’s a communicator to do if we should be consulting on its use for internal communications, or our organization is ready to implement, or our clients want us to communicate with them on the platform, but we’ve never had occasion to use it?
Slack for communications strategists
I’ve dabbled in Slack, and recently joined a freelancers community for encouragement and resources. That community is fine, and got me hooked on the idea of using Slack for professional development and solidarity, but it’s not targeted enough to be very relevant to my profession. There are writing communities that look promising, but I haven’t been able to find a public strategic communications Slack group. So I started one.
Communications Strategists will be a place for us to:
- Share our strategy challenges, successes and tips, and gather feedback. Ask people to take a look at your new website, consider sharing a social campaign, or spread the word about your job posting.
- For those of us who haven’t had a chance to use it before, become better versed in Slack in a friendly environment.
If you’re reading this you’re probably connected to me somehow, and I’d love it if you’d join and get the party started before I promote elsewhere and grow the community. It’s free, and the rules of engagement are be kind, and no sales pitches to other members.
Become a member and participate in discussions by signing up here. In these early days it would be great if we could all help get lively discussions started and answer questions if no one else has jumped in. And once you’re in the community, you can invite people to join as well. Let’s all (I’m so sorry for the pun) pick up the Slack!