Measure for measure

Measure for measure

I’ve written before about how important listening is to any communicator. How can we know what our client or organisation needs if we don’t first actively listen and ask questions to align our activities with the business purpose? And how do we know how to...
A simple plan

A simple plan

I created this video to illustrate one of the online video makers I recommended in a previous post, but it actually illustrates my most important communications philosophy, to start with the purpose in mind. We can get so busy with multiple projects on the go that...
Writing for Goldilocks

Writing for Goldilocks

Have you ever felt like an outsider when browsing an organization’s website or reading their marketing materials? I don’t mean that you don’t work there and aren’t a client yet. I mean their About page, for example, has you struggling to understand what they’re...
Be your own graphic designer (sometimes)

Be your own graphic designer (sometimes)

Way back in the dark ages of the world wide web, when many of us regular folk didn’t even have email (gasp!), Microsoft released a product that would end up being a boon as well as a festering toothache for communications: Publisher. Suddenly everyone with a...
Build your backup team

Build your backup team

Maybe there are some superhuman communicators who can do it all for every situation — strategy, writing, social media, design, video, web development, you name it — and while I’d envy the talent, I wouldn’t envy the sleep deprivation. With so...

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