Blogging is dead. Long live blogging.

Blogging is dead. Long live blogging.

The golden age of blogging might be over, overshadowed by other forms of social media as well as the rise of enewsletters, but rumours of its death have been greatly exaggerated. It can be harder to find an audience who will eagerly visit your site and read every post...
Coworking: not just for coworkers

Coworking: not just for coworkers

Today is National Coworking Day in the UK, so here I am … not in my coworking space. But I am contemplating the ways finding that coworking space was one of my best pre-move ideas. Working freelance and relocating to a new city in a new country is a recipe for...
The simplest thing that’s true

The simplest thing that’s true

On my way to Loch Ness last weekend – I’m spending my summer free time exploring more of my new country – I shared a bus ride with a jovial Australian man. From the seat behind me he soon asked that stock question: “What do you do?” I have a stock response: “I’m a...
Measure for measure

Measure for measure

I’ve written before about how important listening is to any communicator. How can we know what our client or organisation needs if we don’t first actively listen and ask questions to align our activities with the business purpose? And how do we know how to...
A simple plan

A simple plan

I created this video to illustrate one of the online video makers I recommended in a previous post, but it actually illustrates my most important communications philosophy, to start with the purpose in mind. We can get so busy with multiple projects on the go that...
Writing for Goldilocks

Writing for Goldilocks

Have you ever felt like an outsider when browsing an organization’s website or reading their marketing materials? I don’t mean that you don’t work there and aren’t a client yet. I mean their About page, for example, has you struggling to understand what they’re...

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